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Chris Early on Ubisoft's digital strategy

Not many industry execs can lay claim to the coining of a gaming term, since most of the words and phrases used in discussion of the pastime were born in the community. Having come up with the term 'companion gaming', to describe interactive brand extensions such as Fable III Kingmaker and Assassin's Creed Recollection, Ubisoft's...

Chris Early on Ubisoft's digital strategy
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