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RIM Launches The Most Boring Anti-Apple Campaign I?ve Ever Witnessed

In one of the most anticlimactic (and likely ineffective) marketing campaigns in history, RIM has today launched its "Wake Up. Be Bold." campaign in Australia. It began with a group of "protestors" disembarking from a bus outside of Apple's Sydney store with signs that read "Wake Up." But don't get too excited - that's the...

RIM Launches The Most Boring Anti-Apple Campaign I?ve Ever Witnessed
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