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Most Pay TV Channel Names Are Unfamiliar To Overseas Viewers: Study

EXCLUSIVE: Fox International Channels has mixed news for pay TV network execs who wonder whether their channel names have any meaning overseas, especially in fast-growing developing countries. Just a handful of networks resonated with the 14,000 respondents to a recent online survey conducted by Millward Brown Optimorn.

Most Pay TV Channel Names Are Unfamiliar To Overseas Viewers: Study
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