Microsoft marketing boss Yusuf Mehdi has said Xbox Live is leaving hardware behind to become a major force in Microsoft's broader strategy. Speaking to MCV Pacific , Mehdi agreed that Xbox - the brand, not just Xbox LIve - has grown from a product to a service.
![](http://pinterest.com/pin/create/button/?url=http%3A%2F%2Fwww.manmademag.com%2Fnews%2Fbbf17&media=http%3A%2F%2Fimages.vg247.com%2Fcurrent%2F%2F2012%2F06%2F20120607xbox.jpg&description=Xbox is becoming Microsoft's "premium entertainment brand" "Pin It")
