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Ivy Trendwatch: Brooks Brothers' American Ivy Campaign

What a difference half a century makes. Brooks Brothers, essentially the creators of what came to be known as the Ivy League Look, used to scoff at the term. To wit, this passage from the 1959 novel "Try For Elegance" by former Brooks Brothers employee David Loovis : He [the floor manager] detested to the...

Ivy Trendwatch: Brooks Brothers' American Ivy Campaign
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