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Facebook investors gamble on a company where user loyalty means everything

When the stock of the eight-year-old social-networking company finally begins trading on Friday morning, investors and gawkers alike will stand back, goggle-eyed at its sky-high valuation, which is almost certain to reach more than $100-billion (U.S.). More related to this story In financial circles, that sort of price tag on an eight-year-old company inspires superlatives.

Facebook investors gamble on a company where user loyalty means everything
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