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McIlroy and Mickelson Generate Major Impact for Sponsors

We all know who leads the PGA Tour money list at any given time, but what golfer earns the most on-screen exposure for his sponsors? According to a recent Forbes article , Rory McIlroy was the biggest winner for his sponsors, generating $16.2 million in on-air time in 2011 according to brand analysis and research...

McIlroy and Mickelson Generate Major Impact for Sponsors
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